New Release​

Why You Lost That Sale:
and what to do about it

Confused about lost sales? You’re not alone. Most businesses lack a sales process, costing them money. Why You Lost That Sale: And What To Do About It is your solution. Learn proven frameworks, ditch sales scripts, and finally understand why customers don’t buy. Transform your sales conversations and boost your business. Kindle version now available at a special lauch price for a limited time!

Order the Print Edition Now and Get Exclusive Bonuses!
Order Why You Lost That Sale: And What To Do About It and get a signed copy along with exclusive tools to help you boost your sales success rate. Included with your order:
Autographed Copy: Get your hands on a signed edition of the book.
Exclusive Sales Cheat Sheet: A quick-reference guide to maximise your effectiveness in every sales conversation.
Sales Success Planner: A printable tool to track your progress and stay on top of your goals.
Printable Sales Quote Cards: Inspirational quotes to keep you motivated and focused.

$39.95 Print Book
$8.90 Kindle Book
Why-You-Lost-That-Sale-And-What-To-Do-About-It-written-by-James-Yuille-Book-Cover

A Word From The Author

With over 50 years of experience in sales and marketing, I’ve seen the media landscape evolve and change. The more things change, the more they stay the same. Over my career, the media available to promote your message has changed dramatically.

Newspapers and magazines have seen their influence diminish. Direct mail is almost unheard of today. Facsimile broadcasts came and went, and email took their place. In 2000, the Internet became mainstream. And now we have AI.
Self-proclaimed experts have claimed they have inside knowledge on how to maximise the return from each.

But one thing hasn’t changed.

Business is ultimately done by people speaking with people. While that may only sometimes be face-to-face, specific thought and language patterns are involved in making decisions.

This book explains those thoughts and language patterns and shows how to use them effectively. Treat the content seriously, make it a part of you and experience the difference in your results.

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James Yuille

Author | Consultant | Speaker | Trainer

What Readers Are Saying​

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This read gave me so many AHA moments! Your book has given me pause for thought, not only personally but also for my business and what this means for us going forward.

This book has been an eye opener for me and has reignited my thoughts process about where my business is heading versus where I want it to be.

I will be printing it out and it will become my constant redirection and refer back to “essential item”.

Such an easy read too – simple and effective to follow.
Jo Bailey-Green​Gold Coast Commercial Real Estate​
I thoroughly enjoyed reading this book.

One of my favourite parts was chapter 5 and the TIPS acronym Trust Identify Propose Set. This little technique is just one of the gems you will find in this book.

I would recommend “Why You Lost That Sale And What To Do About It to everyone whether they have been in sales for a long time (like myself) and want to recap or improve their strike rate in sales or for newbies just starting out as it would give them a good foundation to build a very successful career.
Lorraine Pearson​Encore Carpet Professionals
I’ve done a lot of sales training over my business journey thus far. I’ve heard so much about closing the sale that it really made me sit up and take notice when I read “That you can’t close a sale.” in James Yuille’s book, Why You Lost That Sale: And What To Do About It. Within the pages of this book lie a myriad of golden nuggets that will greatly benefit anyone in the field of sales. I found many of them to be a completely different perspective on traditional sales concepts and to be perfectly honest, it was a refreshing change! If you’re looking to up your sales game, I highly recommend starting with this book.
Shari Ware​Effortlessly Organic

oming Book​

Why You Lost That Sale: And What To Do About It is your go-to guide for mastering the sales process, from generating leads to sealing the deal. This book offers practical strategies and straightforward advice to help you identify what went wrong in your sales efforts and how to fix it. Whether you’re a business owner, sales manager, or sales professional, you’ll gain the insights needed to grow your sales, increase revenue, and build stronger client relationships—without the guesswork. Ready to change the way you sell? This book is the key to turning missed opportunities into consistent wins.

✅ Now available in print.
Get your copy today and start turning missed opportunities into consistent wins.

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