I’ve just posted an article at Mediaglue about the problems people face when they spend all their money building a website and don’t think to save some for marketing the site. Along the way I had an email exchange from my mate John Hacking who runs SEO Uni and he sent me this criptic list about people he calls “Internet Dreamers”. I didn’t want to publish it at Mediaglue but thought I’d share it with you…

Have a great idea, but no money.
Have never run any sort of business, online or offline.
Spend all their budget on web design and nothing on copywriting or marketing.
We’ll put some money into marketing once the site starts paying for itself.
Have pictures of themselves near fast cars, fast women or yachts.
Can recite entire passages from “The Secret” and have a picture on Tony Robbins in their wallet.

Sad, isn’t it? That’s why I wrote this: I don’t want to be known as an Internet Marketing Guru.