I went shopping for clothes today.
My plan was to buy a navy blue sports coat, a couple of shirts and ties and maybe a pair of black shoes.
Understand that as a sales trainer, I want people to ask me to spend my money. I’m not going to buy unless asked. Unfair you say! Maybe but […]

I guess this wasn’t so much something new; rather a reinforcement of something I’ve always known.
There are two kinds of business owners in this world; those who can only sell on price and those who don’t need to. Last week, I wrote an ezine article, Marketing lesson from a visit to the butcher. If you […]

I’ve discovered that there are two fatal marketing mistakes made by business owners. They are…

Lack of focus

Lack of implementation

There’s certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let’s do a quick reality check here and now:

How frequently do you get […]

Yet more telemarketing stupidity…
As a regular reader, you’re guaranteed to hear from me when I encounter a less than satisfactory sales experience. This one happened yesterday and again, a telesales person.
Before I recount this tale, let me set the scene for you. I have a home office; we have phone lines for the business […]