Mastering the “art of selling” is simply knowing how to present whatever it is that you’re selling, to the buyer in such a manner that he feels buying it from you will solve their problems or fulfil their dreams. The process is essentially the same no matter whether you’re doing it by mail, over the […]

You’d suppose that I know a little about the Internet. I’ve built several sites myself, I use an autoresponder, distribute products via Clickbank and use PayPal, have an affiliate program, publish articles, run pay-per-click ads etc, etc.So when I meet a salesperson selling web hosting and design, I’d expect them to know about this stuff.Imagine […]

Here are three reasons why referrals are so valuable…

Customers who refer are more likely to stay with you and as a result, spend more, adding to their lifetime value
Referrals are more likely to become customers. Why? Because they have been recommended to you by someone they trust and who in turn, trusts you.
Referrals who become […]

In most businesses, when sales are too low, the first reaction is to spend more on marketing. Create better adverts, more adverts; direct sales letters is the cry. But is this always the right solution?
Let’s take a step back and examine the issue more closely.
The first thing is to examine the numbers to see what […]