The tributes to Gary Halbert continue. Highly respected copywriter Gary Bencivenga, whose occasional newsletter “Bencivenga Bullets” is devoured by it’s readers the minute it arrives, has written a superb tribute to Gary Halbert in his latest Bullet.
It’s called ”The one word that teaches almost everything” and when you read the article, you’ll find some of the most intriguing headlines Gary Halbert […]

I received an email from Ken McCarthy on April 11 that saddened me. I sought permission to reproduce it and here it is in it’s entirety… thank you to Ken’s office for letting me bring this to you. Here’s what Ken wrote…
James,You may have already heard… Gary Halbert passed away.Who was Gary Halbert?
Because there are so many […]