Rarely a week goes by without someone discussing franchising. If it’s not a client talking about franchising his / her business, it’s someone bemoaning a franchising problem. So I thought it was time that I had my say about issues I see with franchising…
First of all, let’s look at why you might buy a franchise. […]

There’s an ever-increasing trend, especially with small and solo business operators, to only promote a mobile phone number on stationery and marketing pieces.
There are several reasons why you might do that; most are to suit you not your client. As a client, here’s what I see when all you give me is a mobile phone […]

Why do people continue with high-cost, high-risk lead generation when there is a better way?
Let me ask you a simple yet profound question: If I banned you, effective from today, from making another cold call, would your business survive?
A cold call is any unsolicited sales call or visit you make. In other words, where you […]

And, unlike Alice, the direction they chose is crucial!
Australian travel agency group Jetset recently forecast a 35% profit increase for the financial year ending June 2006. This news flies in the face of declining profits from other travel companies.
The first question is, Have Jetset taken market share from other majors in the industry such as […]