This may sound simple, but when it all boils down to the basics, business is simple – it’s about selling a product or service for more than it costs you. Selling anything can be broken down to a three-step process: 1. Finding a hungry crowd 2. Persuading them to buy 3. Persuading them to buy again So where does all this [...]

I heard an excellent breakfast talk today. Marty Doyle spoke about work-life balance and made the audience aware that sometimes we just need to lighten up. This afternoon Frank Nemcek, mate and protographer extraordinaire, sent me this picture with this commentary… FINALLY, after going through a virus attack, losing a hard drive, fighting off hackers, [...]

The tributes to Gary Halbert continue. Highly respected copywriter Gary Bencivenga, whose occasional newsletter “Bencivenga Bullets” is devoured by it’s readers the minute it arrives, has written a superb tribute to Gary Halbert in his latest Bullet. It’s called ”The one word that teaches almost everything” and when you read the article, you’ll find some of the most intriguing headlines Gary [...]

I received an email from Ken McCarthy on April 11 that saddened me. I sought permission to reproduce it and here it is in it’s entirety… thank you to Ken’s office for letting me bring this to you. Here’s what Ken wrote… James,You may have already heard… Gary Halbert passed away.Who was Gary Halbert? Because there are [...]