Archive for August, 2006
Are your leads costing you too much?
0 Comments Published August 21st, 2006 in Lead generation, MarketingWhy do people continue with high-cost, high-risk lead generation when there is a better way? Let me ask you a simple yet profound question: If I banned you, effective from today, from making another cold call, would your business survive? A cold call is any unsolicited sales call or visit you make. In other words, [...]